Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Twitter introduced #RealTalk Thursday, a guide for how brands should continue evolving based on an analysis of 10 years’ worth of tweets from brands.

To Read the Full Story Become an Adweek+ Subscriber

Already a member? Sign in

David Cohen is editor of Adweek's Social Pro Daily.

Twitter Debuts Tweet Replies Ads for Mobile App Install Campaigns

Reddit Officially Opens the Doors to Its Canada Office, in Toronto

Facebook Adds Insights to Rights Manager for Images

Twitter Next’s Ryan Oliver on What Twitter Is Seeing in the Run-Up to Super Bowl 56

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste

By Michael Parkes, President, VideoAmp

Quiz: Test Your Knowledge of Classic TV Advertising

How Crunchyroll, Hasbro and Mastercard Tap Fandoms

By Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK

Confessions of a Confused Consumer

Adweek is the leading source of news and insight serving the brand marketing ecosystem.